What to Put on the Homepage of a Business Website

What to Put on the Homepage of a Business Website | HumChi Support

What to Put on the Homepage of a Business Website

Your business website homepage is often the first impression potential customers have of your brand. It's your digital storefront, and it must instantly communicate your value, professionalism, and offer a clear path to action. This comprehensive guide will show you what to put on the homepage of a business website to boost SEO, user engagement, and conversions.

Author: Humphry Chilumba

Why Your Homepage Matters

It’s your brand’s first impression.
Most visitors decide to stay or leave within seconds.
A well-optimized homepage increases SEO performance.
It directs traffic to high-converting inner pages.

Essential Elements to Include on Your Homepage

1. Clear Headline with Value Proposition

Let visitors know who you are and what you do in one compelling sentence. Use keywords naturally in your headline for better SEO.

2. Call-to-Action (CTA)

Include at least one strong CTA above the fold — e.g., “Get a Free Quote,” “Start Your Free Trial,” or “Contact Us Today.”

3. Navigation Menu

Make your menu simple and organized. Limit items to core pages (Home, About, Services, Blog, Contact).

4. Trust Elements

Client logos or certifications
Trust badges or secure payment icons
Testimonials with names and images

5. Introductory Video or Image

Visual content helps explain your services and keeps users engaged. Include alt-text for SEO.

6. Features or Services Overview

Use bullet points or icons to describe your main offerings clearly.

7. About Us Preview

A short summary of your brand story linking to your full About page.

8. Blog or Resource Snippets

Display 2-3 featured posts with links to your blog for improved internal linking and SEO.

9. Contact Info or Live Chat

Include a visible phone number, WhatsApp button, or chat feature for quick contact.

10. Footer with Links

Include links to your privacy policy, terms of service, social media, and contact page.

SEO Tips for Your Homepage

Include your primary keywords in the H1 and first 100 words.
Use meta tags and alt text for images.
Link to relevant internal blog posts and service pages.
Optimize for mobile responsiveness and fast loading speed.

FAQs: What to Put on the Homepage of a Business Website

1. How long should my homepage be?

Long enough to communicate value, but not so long it overwhelms. Focus on clarity and flow.

2. Should I include a blog section on my homepage?

Yes. Featuring blog posts enhances SEO and encourages deeper engagement.

3. What if my homepage is too cluttered?

Use whitespace and limit information. Prioritize what matters most for conversions.

4. Is a video better than an image?

Videos engage users more but must be optimized for speed. A mix can work best.

5. How do I track homepage performance?

Use Google Analytics, Hotjar, or similar tools to track engagement and behavior.

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