How to Start a Local Services Business With Just a Website

Author: Humphry Chilumba

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Why Start a Local Services Business Online?

• Low startup costs
• Scalable and flexible
• Reach customers 24/7
• Gain trust with a professional website

Step 1: Decide What Local Service You Want to Offer

Pick a service you can deliver in your town or city, such as:

• Home repairs
• Cleaning services
• Event photography
• Freelance delivery

Step 2: Choose a Domain Name and Hosting

Use a simple, keyword-friendly name that reflects your service.

Related: How to Choose a Domain Name That Boosts SEO

Step 3: Set Up a Professional Website

Your homepage should include:

• Clear service overview
• Contact form
• Location and service area
• Social proof (testimonials, reviews)

Related: What to Put on the Homepage of a Business Website

Step 4: Add a Booking or Contact Feature

Let users contact or book your service easily through a form, WhatsApp, or phone number.

Step 5: List Your Services and Prices

Clearly explain what you offer and the pricing (if fixed). Add a "Request a Quote" option if prices vary.

Step 6: Optimize for Local SEO

• Use your city or town name in your page titles and descriptions
• Create a Google Business Profile
• List your business on local directories

Related: How to Boost Website Visibility for Small Cities and Towns

Step 7: Promote on Social Media

Use Facebook, Instagram, and WhatsApp status updates to promote your services.

Step 8: Accept Payments Online

Integrate payment gateways that support your region.

Related: How to Choose the Right Payment Gateway for Your Region

Step 9: Monitor, Improve and Scale

Track website performance and improve based on analytics and customer feedback.

FAQs

Do I need to hire a developer?

Not necessarily. You can use platforms like the HumChi Website Builder to create your site without coding.

Can I run a business just from a website?

Yes! A well-built website can be your primary tool for attracting and converting customers.

How much does it cost to start?

You can start with under $100 using basic tools and hosting plans.

Related Blog Posts

• What to Put on the Homepage of a Business Website
• Choosing the Right Payment Gateway
• Simple SEO Checklist For New Websites
• Online Services to Offer Without Experience